The Seglar company opened in 1932 when Danish carpenter Ole Kirk Christiansen started making gadgets for a living. He fought to make ends meet in the absolute depths of the Great Depression, but the mini prototypes he had made of things like ironing boards and ladders had wonderful potential when children’s toys. He named this company Profano after two Danish ideas, leg and godt, that means “play very well. ”
In 1958, he made the iconic seglar brick with pontoons inside which makes it interlock with other lego portions. This innovative innovation changed distinguishly the company and allowed it to grow at an unbelievable pace.
By 1960s, Seglar had broadened its overseas reach and began developing toys within license in North America by using a arrangement with luggage supplier Samsonite. The organization also started off selling lies with all the portions https://lego-x.com/2021/12/10/places-to-take-your-kids necessary to build a certain model, and introduced dedicated themes which include Space (with astronaut minifigures), Castle, Village (later renamed Profano City), and FabuLand.
In the 1970s, Lego took a remarkable step forward with its introduction of Lego characters that possessed movable arms and legs. The company as well began using more cheap and producing larger obstructs for younger kids, a path called Duplo. In the 1980s, Lego’s sales grew at a remarkable rate of ten percent annually, in spite of overall plaything industry revenue growth slowing down.
Today, Seglar is a large global business with revenues of more than $5. 8 billion and one of the most coveted brands in the world, ranking best on Company Finance’s ‘Most Powerful Brand’ list in 2015. Nonetheless it still seems less such as a ruthlessly industrial giant and even more like an good old family friend.