The number of workers that have left a workplace or industry and been replaced in a given period of time, or the rate at which this happens. Learn what gross revenue is, what it is NOT, how to calculate it & why it is so important to recognize & record your business’ gross revenue accurately. This article compares turnover vs. revenue, explains five key differences, and discusses the essence of differentiating between the two. Now, let’s move further into the topic to understand the difference between turnover and revenue. Income statements and other corporate reports differentiate between gross sales and net sales.

difference between sales and turnover

Knowing the total revenue earned for the year allows companies to plan for and allocate money for the next financial period. On the other hand, understanding turnover enables enterprises to manage their production levels and ensure no idle inventory for extended periods. It also helps in planning for and assigning resources to improve efficiency. Sales and turnover are concepts that are similar to one another and are often used interchangeably on a company’s income statement. Sales refer to the total value of goods and services sold by a business. Funds with high turnover ratios might incur greater transaction costs and generate short-term capital gains, which are taxable at an investor’sordinary incomerate.

What is the formula for turnover?

Turnover is the total income the business generates over a specified period such as a quarter, half-year, or end-of-year. Net profit is what you’re left with after ALL expenses, including tax, are deducted. Technically, there is no intrinsic value to sales turnover – in other words, there is no exact number or scale you should aim for.

It is also important to understand that some revenue sources may be singular events that should not be factored into long-term performance expectations. Sales are the amount of money a company generates over a period of time by providing its product or services to customers. The asset turnover ratio is a measure of how well a company generates revenue from its assets during the year. Two of the largest assets owned by a business are accounts receivable and inventory.

Revenue and turnover are two accounting terms that are often used interchangeably. In the United States, businesses use the term revenue with regard to how much income a company generates. In the United Kingdom, the term turnover is used for the same purpose. Thus, generally with regard to company’s top line , revenue and turnover are regarded as synonyms.

In the right context, these could be equal to each other, although that is rare. A company may have a substantial amount of earnings, but have very little profit. Whether you are looking at a company’s revenue and its sales for investment purposes or to assess the business strategy, it is important to understand these two terms are not interchangeable. Mistaking sales for revenue could leave out important sources of income or significant deductions because of discounts or merchandise returns.

difference between sales and turnover

It determines the efficiency and effectiveness of the enterprise to manage resources. It is used to know the cycle of purchases, sale and re-order of inventory. Electric carmaker Tesla’s 2021 first-quarter report provides an example of how gross revenue includes more than total sales of the company’s product or service. Tesla reported a net income of $438 million for the quarter and $10.4 billion in revenue.

What is working capital turnover?

These ratios are usually calculated on an annual basis, but it is quite common for it to be calculated quarterly too. Labor turnover refers to hiring and firing of employees in a given accounting period, i.e. a year. It is the amount of people that the company hires, lets go or who quit. Higher turnover in labor is considered as a costly expenditure to the company as they have to spend additional time training the employee.

It may also mean the total value of business, a firm does, in a particular period. The turnover rate is the percentage of employees that leave a company in a given period of time and differs importantly from employee retention rate which ignores new hires . Assume that a mutual fund has $100 million in assets under management, and the portfolio manager sells $20 million in securities during the year. The rate of turnover is $20 million divided by $100 million, or 20%. A 20% portfolio turnover ratio could be interpreted to mean that the value of the trades represented one-fifth of the assets in the fund.

  • Turnover indicates the speed of the company in conducting operations.
  • This is because refunds, discounts and allowances for damaged goods eat into sales.
  • However, the term turnover is also used to describe certain main aspects with regard to current assets.

The inventory turnover, also known as sales turnover, helps investors determine the level of risk that they will face if providing operating capital to a company. For example, a company with a $5 million inventory that takes seven months to sell will be considered less profitable than a company with a $2 million inventory that difference between sales and turnover is sold within two months. Turnover ratios calculate how quickly a business collects cash from its accounts receivable and inventory investments. These ratios are used by fundamental analysts and investors to determine if a company is deemed a good investment. The word turnover has a different meaning in different disciplines.

Investment funds with excessive turnover are often considered to be low quality. Revenue affects the profitability of the company, while turnover affects the efficiency of the company. The amount of business transacted during a given period of time.

For example, businesses can earn more revenue by turning over their inventory frequently. Assets and inventory turnover occur after flowing through the business, either through sales or outliving their useful life. On the other hand, if the assets turning over generate sales income, they bring in revenue.

The revenue included in this calculation is from both cash sales and credit sales. The measurement can also be broken down by units sold, geographic region, subsidiary, and so forth. The surplus remained after reducing all expenses from the revenue is known as Profit.

Turnover is primarily due to the incompetence of sales leadership and poor company decisions. Any organization that value human dignity, respect its employee and treat them right will experience excellent talent retention and favorable market reputation. Investopedia requires writers to use primary sources to support their work. These include white papers, government data, original reporting, and interviews with industry experts. We also reference original research from other reputable publishers where appropriate. You can learn more about the standards we follow in producing accurate, unbiased content in oureditorial policy.

Is turnover the same as revenue?

Instead, you should use it as an indicator of your company’s performance in comparison to past performance and industry standards. Sales are activities related to selling or the number of goods sold in a given targeted time period. In essence, turnover affects the efficiency of companies while revenue affects profitability. Revenue is critical for a company because it helps management understand the strength of the business, its size, the customer base, and market share. In addition, increased revenues indicate stability, showcase business confidence, and make it easier to raise capital on credit or get loans. Turnover rate allows businesses to determine their efficiency in managing company resources, which comes in handy when planning and controlling production levels.

difference between sales and turnover

It indicates how the revenues are transformed into the net income. The inventory turnover formula, which is stated as the cost of goods sold divided by average inventory, is similar to the accounts receivable formula. Accounts receivable turnover shows how quickly payments are being collected compared with credit sales during a certain time period, such as a month or a year. Turnover is a numeric number that shows how many times average inventory can be divided into sales, such as 22 times. That same company could have total sales of any amount, such as 50,00,000. Inventory turnover In other words, it’s the cost of goods sold divided by the average price of your products.

Newly Added Differences

You can determine its formula as per the Turnover type, i.e., Inventory Turnover, Receivables Turnover, Capital Employed Turnover, Working Capital Turnover, Asset Turnover, & Accounts Payable Turnover. Finance managers and executives use DSO as a way of tracking and measuring how quickly the company is converting credit sales into cash that can be used in the business. Perhaps more important, DSO can help to spot trends as to whether it’s taking longer to collect payments from customers and determine whether credit and collections policies need to be adjusted. Inventory turnover is the number of times a company’s inventory is sold and replaced with new stock. Inventory is expected to have a higher inventory ratio, or the rate at which the inventory is completely finished. However, inventory ratio analysis also heavily depends on type of industry.

In business, the words turnover and revenue plays a crucial role in gauging the performance of the enterprise, and also in case of valuation of the business, in the event of liquidation, sale or merger. Revenue is also called as “Topline” as it appears on the income statement as the top item. All the expenses and costs are deducted from the revenue, resulting in the net income of the firm, which is called the “bottom line”. So, we can say that revenue is the earnings of the business before any deductions. Banks need to see that the company is able to generate steady revenue from regular business activities to pass loans and favorable interest rates. Sale is to sell, it’s the exchange of a commodity for money; the action of selling something.

What is Sales Turnover?

Thus, it does not include gains from financial or other activities, such as interest income, gains on the sale of fixed assets, or the receipt of payments related to insurance claims. Employee turnover rate is the percentage of employees who leave your organization during a certain period of time. Using this formula, you can track total turnover, which includes all terminations and voluntary departures—anyone who has left the company for any reason. The most common measures of corporate turnover look at ratios involving accounts receivable and inventories. These are called accounts receivable turnover and inventory turnover. Turnover RatiosTurnover Ratios are the efficiency ratios that measure how a business optimally utilizes its assets to generate sales from them.

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